Top Tips for Your SMS Abandoned Cart Recovery Campaign With your Shopify ecommerce site, you are able to reach global marketplaces that span different types of savings with audiences you need to engage in as many channels as possible. And one of the most reliable ways to reach the world is by texting – no need for the internet or an app.
Anyone with a phone, whether it’s a smartphone or a model from the 2000s, can be accessed by SMS. Additionally, today’s texting continued and new levers on push notifications and emails to engage users and recover abandoned carts and lost sales.
Push notifications cause ping fatigue, and emails are hard to perfect. However, texting is now associated with importance and urgency, because “old” is “wise”.
In fact, 85% of customers prefer texting over calls or emails. But why?
- SMS messages have a significantly high reach as a marketing channel – they include all countries and go online or offline.
- Today, many people choose to use texting, and 75% of consumers say they find it completely acceptable to receive a text message from a business, brand or business.
- Using SMS for marketing is much cheaper than serving Facebook ads or Google retargeting campaigns.
- SMS is quick to consume, allowing for more engagement than email marketing.
- 97% of SMS are read within 4 minutes of receipt.
- There is a 400% increase in click-through rates in addition to texts compared to emails.
- You can quickly go out personal with text messages.
- SMS are best for personalized messages that require proper timing, especially cart abandonment recovery campaigns.
Therefore, it is crucial that you factor SMS into your marketing, especially when running a business on Shopify.
But, of course, you have to get it right. One small error in texting can ruin your reputation with an audience.
So in this article, we have put together the best practices that you can follow for successful recovery from SMS cart abandonment.
Here are 7 abandoned cart SMS best practices for your Shopify ecommerce website.
- Don’t hide your brand name.
- Call the user by name.
- Write short but compelling messages.
- Include value via discount code.
- Be clear with your CTA.
- Add your store link or url.
- Add an unsubscribe button.
SMS Tip # 1: Don’t hide your brand name.
Don’t let the recipient guesswork, and make sure they know who and where the message is coming from. In addition, it will ensure instant brand recognition.
SMS Tip # 2: Call the user by name.
People today are tired of cold corporate messages and want personalization. In fact, 72% of consumers only engage with personalized business messages.
A personal touch will make a recipient trust you more when it comes to knowing what they want.
SMS Tip # 3: Write Short But Compelling Messages.
The sweet spot for SMS character count is 160. So how will you be able to write a compelling message that hits the heartbeat with such a tight space?
The key is to be simple. Using rarity and urgency will be one of your best weapons here.
However, not all people react the same way to an emotional trigger. You need to monitor or track user preferences and behavior, and then automate the right messages sent to the right people at the right time.
The good news is that there are some great SMS cart abandonment tools that integrate seamlessly with your Shopify ecommerce.
The best so far is To win back.
With this tool, you can send SMS messages to lost users and bring them back to your Shopify site for conversion, the right way.
You can easily pick the right message, target the right people to engage, and run effective user recovery campaigns using powerful monitoring tools and automation technology.
It gives you everything you need for successful SMS engagement.
And battery again, Winback guarantees at least $ 35.00 in revenue for every $ 1.00 spent on your SMS campaign. That’s a 3,500% ROI that you would like for your business.
SMS Tip # 4: Include the value via a discount code.
People will stop opening your messages if they only have “unnecessary” information. If you say in your message “Hello, here’s a reminder to get back to your cart”, the user is simply called back – that’s it – nothing to convince them to take action.
There is a Filipino saying, “Ang tunay na yaya ay sinasamahan ng hila,” which literally translates to “A true invitation comes with a draw”.
Include something “pulling” or convincing in your copy of SMS.
For example, say something like this: “As a return gift, here’s a 20% discount code you can redeem if you checkout within 12 hours. “
And make sure that such a statement correctly leads to a CTA.
SMS Tip # 5: Be clear with your CTA.
Make sure you understand what you want your recipient to do after reading your message.
SMS Tip # 6: Add the link or URL of your store.
If you have a longer funnel for cart abandonment and your primary CTA takes the recipient away from your site, then you’re fine as long as you’ve got everything planned out. However, you should always place a link or URL that takes people to your site.
A direct path to your domain is always essential for any messaging.
SMS Tip # 7: Add an unsubscribe button.
This is a rule, not an option – always place an unsubscribe button. If a person wants to go out and you don’t have it, you will make things boring.
Remember that an annoyed user will tell 13 or more people about the bad experience, and it can tarnish your reputation.
Run your SMS campaign correctly!
Running an SMS campaign for the recovery of abandoned carts and lost users is relatively straightforward but requires a fair amount of care.
However, you cannot send messages without a configuration, tracking, and automation tool.
Check To win back today.,
Posted on July 18, 2021