7 SEO Tips for Ecommerce Videos

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Video SEO optimizes your video for better ranked on search engines for relevant keyword research. For ecommerce businesses, video SEO helps improve brand visibility and allows you to reach potential buyers at different stages of the buying journey.

Research suggests that search results for videos have a 41% higher CTR and they’re 50% more likely to rank in organic search results. Video SEO The strategy is not the same as regular SEO, and it has changed dramatically over the past couple of years.

You can get high rankings on competitive keywords using universal search videos. Here are some of the best e-commerce video SEO strategies.

1. Optimize your video thumbnail

Video thumbnails in search results help increase your search traffic by 50%. The thumbnail is the first thing the researcher sees in the search results. Here are some examples of excellent eye-catching thumbnails that persuade viewers to click on the video:

Source: All About Cats

A video thumbnail should be compelling, high quality, engaging, and relevant.

2. Write user-focused headlines

Your title should grab attention and reflect the value your video brings. The title should be relevant and should explain the video.

Optimize the title for the keywords you are trying to rank for. Search bots look for your video titles to help you rank for the right search queries and reach more relevant audiences.

Here’s an example of a great video title:

Source: YouTube Creator Academy

According to a study by Briggsby For reverse engineering, YouTube ranking factors revealed that 90% of high ranking videos included a target keyword in their title. Therefore, always use your main keyword in your video title and focus the rest of your title on getting more clicks. Also, don’t use clickbait titles.

For example, “video745_version 5.4” is a poor video title because it does not inform the user about the content of the video. On the contrary, a headline like “5 Ways to Rank Videos in Google” instantly captures users’ attention and uses the main keyword “rank videos”.

3. Optimize your video descriptions

Using the right keywords in video descriptions can have an impact your search rankings. It would help if you used secondary keywords in your descriptions, outside of your main keyword. 75% of the top 20 YouTube results use wide match variations in their video description text. To get started, create 200-word descriptions for each video, but don’t go over the 350-word mark.

Youtube videos with longer descriptions, help Google better understand your video content. Additionally, using long tail keywords in your description can help your videos rank for more relevant search queries.

Use video descriptions to direct your audience to other related content. You can also add timestamps in your video description for longer videos. Here is an example of a suitable video description:

Source: Wave video

4. Embed your videos in blog posts

72% of readers would rather watch a video than read text. Therefore, you need to embed your top performing videos into your blog content, because embeds are a YouTube ranking signal, and it’s like linking back to your video.

Remember to include only one video on each page and make sure it’s relevant to its content. Embed a single video in each blog post. Avoid embedding the same video on multiple pages, as this may confuse search engines. You can find the embed code by clicking on the embed link in your YouTube videos as shown below:

Source: Educator Technology

5. Don’t forget about mobile optimization

98% of all views on videos come from mobile devices. Therefore, if your videos are not optimized for mobile viewing, you may lose a large number of relevant leads.

If you upload videos to YouTube, use interactive maps instead of annotations. YouTube annotations are essential tools for stimulate engagement with viewers and grow your audience. However, annotations do not work on mobile videos.

YouTube has released interactive maps to meet the growing mobile audience. These maps are similar to annotations and can be optimized for mobile and desktop interfaces.

5. Don’t forget about mobile optimization

98% of all views on videos come from mobile devices. Therefore, if your videos are not optimized for mobile viewing, you may lose a large number of relevant leads.

If you upload videos to YouTube, use interactive maps instead of annotations. YouTube annotations are essential tools for stimulate engagement with viewers and grow your audience. However, annotations do not work on mobile videos.

YouTube has released interactive maps to meet the growing mobile audience. These maps are similar to annotations and can be optimized for mobile and desktop interfaces.

6. Use YouTube short films and leverage advertising

Youtube Shorts are 60-second videos that you can quickly save and download. You can edit videos with several creative tools, stitch shorter clips with multi-segment camera, or add music from YouTube library.

It also allows you to speed up or slow down videos. This is a new feature similar to TikTok. With Shorts, it’s possible for small accounts to quickly build an following as Google pushes Shorts to compete with rivals TikTok and Instagram.

You can use YouTube advertising to increase the number of views of your videos, and that initial boost can do wonders for your video SEO campaign and help you gain visibility.

Make sure you take steps to improve your ROAS so that you earn more than what you invest. Here’s an example of a YouTube ad in action:

Source: digital marketer

7. Promote your videos widely

Your video SEO strategy is incomplete without an active promotional strategy. Don’t expect people to find your videos on their own. You need to distribute your content and promote it on other platforms to get more views.

93% of marketers say they landed a new client by promoting their videos on social media platforms. It’s a great practice to cross-promote your videos on other platforms, regardless of which platform you choose.

Invest in promotion strategies that encourage integration on high traffic sites. Publish your video to your other social media handles, create teasers of the video, send a newsletter to your subscriber, or send them an email to let them know about your latest video. You can also go online and hire influencers to promote your videos to reach a much larger audience.

With Facebook rebranding itself as a video platform first, Instagram influencer marketing is seeing significant momentum in 2020, and TIC Tac Building its user base exponentially despite security concerns, video search engine optimization in marketing is here to stay.








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