ADA, the region’s first integrated end-to-end e-commerce practice, acquires the e-commerce arm of SingPost.
This agreement, which includes the unit’s assets and personnel, will further strengthen ADA’s e-commerce capabilities in technology and enablement, providing its customers with fully integrated services in Malaysia, Singapore, Indonesia , Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam and South Korea.
ADA’s e-commerce practice has grown rapidly, and the acquisition further accelerates ADA’s expansion plans by providing end-to-end e-commerce technology, solutions and services in the region. The agreement gives ADA a competitive advantage in the following areas:
– CAPACITY: Strengthens ADA’s presence in the e-commerce technology space with customer case studies and thought leadership white papers.
– CLIENT PORTFOLIO: Adds renowned clients such as Landmark Group SEA, Max Fashion SEA, Babyshop SEA, ANTA, HLA and Timberland to its illustrious client list.
– TALENT: Develops e-commerce specialists and leaders across functions, growing ADA’s e-commerce headcount to over 300 in key markets.
– INTEGRATED SERVICES: offers a full range of services from integrated media, creation and analysis to e-commerce technologies and solutions.
Through this acquisition, ADA will seek to deepen its strategic partnership with the SingPost group in distribution and logistics through Asamong others.
Srinivas Gattamneni, Managing Director of ADA
I’m excited to expand our e-commerce family – ADA now has over 1,000 members across 10 markets, comprised of e-commerce practitioners, data and digital specialists, industry experts and consultants in management. The addition of SingPost’s eCommerce arm marks an important step in ADA’s plans to expand e-commerce practices as we grow our end-to-end e-commerce solutions with enhanced expertise and services in e-commerce technology, complementing them with our deeply integrated services combining media, creative and analytics. .
Koh Jin Kiat, SingPost Senior Vice President for Customer Engagement and Commerce
E-commerce today has a high level of penetration in Southeast Asia, and that proportion will only grow from there. This agreement is just the beginning of a strategic partnership with ADA, and we look forward to complementing their business with our wide range of e-commerce logistics solutions in the Asia-Pacific region, making it a win-win for both companies as our customers will be able to expand their operations with ADA’s integrated offerings.
