Associated Grocers Partners with Rosie for Ecommerce


Associated Grocers of Baton Rouge (AGBR) has partnered with Rosie e-commerce solution to deliver a convenient online shopping program to its more than 180 member independent retailers throughout Louisiana, Mississippi and Texas.

“We are excited to be working with a partner like Rosie to provide our stores with choice in their quest for online shopping success,” said Kevin Albritton, senior director of advertising and marketing at Associated Grocers, a wholesale distributor. full service. “Delivering a turnkey, white label, e-commerce and digital engagement program is a top priority so that our retailers can engage with their customers. Rosie’s easy-to-use solution has been proven across the United States helping independent retailers increase sales and acquire new customers online, a vital part of their grocery business.

AGBR retailers will be able to take full advantage of Rosie’s comprehensive services, ranging from weekly digital advertising, a store branded mobile app, to digital marketing and merchandising tools that put their specialty items front and center. from buyers. The omnichannel experience provides customers with multiple points of contact with the retailer’s brand and supports the wholesaler’s goal of helping any retailer to offer online shopping over the next year.

“This partnership will help hundreds of retailers and tens of thousands of shoppers have a safe and convenient way to access groceries,” said Nick Nickitas, Founder and CEO of Rosie. “The Associated Grocers team has been amazing working with us as we collaborate on new ways for their retailers to stay fresh and competitive in the marketplace. Our recent national survey of more than 5,000 respondents found that 80% of shoppers plan to continue ordering online at the same rate or more in the coming year. Online grocery shopping is here to stay and Rosie is helping retailers win.

Launched in 2012 – and aptly named after the robotic housekeeper on “The Jetsons” – Rosie allows customers to shop online at their favorite local stores for same-day delivery or in-store pickup. In addition to e-commerce, Rosie provides retailers with delivery opportunities, omnichannel marketing, and deep data services.

In addition to AGBR, Rosie is an e-commerce partner of regional wholesalers such as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers and Piggly Wiggly Alabama Distributing Company .

Earlier this year, Rosie finalized $ 10 million Series A funding, allowing the team to introduce new tools to improve the experience for buyers and retailers, launch new products to deliver a journey omnichannel transparent to home, in-store or on-the-go shoppers, invest more in monetization opportunities to increase retailer profitability and recruit the best and brightest to accelerate product development.


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