Click Fraud Prevention Firm warns website owners of risks

Click fraud is a sophisticated Internet crime targeting online advertisers. Criminals, posing as owners of legitimate websites, trick ad networks into placing genuine advertisements on their fraudulent websites. Each time ads are clicked, advertisers pay a small fee to ad networks, which is then shared with fraudsters.

What makes click fraud even sneakier is how criminals generate thousands of fake clicks every day. Instead of using people to click on ads, they use “bots” – software pretending to be humans. Bots repeatedly visit fraudulent websites and click advertisements, generating revenue for scammers.

Most advertising networks make efforts to detect these bots. When click fraud is detected, criminals’ ad accounts are shut down and some face jail time.

However, click on Polygraph fraud detection company warns that a growing number of legitimate website owners are inadvertently committing this crime and facing the wrath of advertising networks themselves.

Trey Vanes, chief marketing officer at Polygraph, said he’s seen an increase in website owners losing their ad accounts this way.

“There are companies on the internet that promise website owners unlimited, cheap traffic. That sounds like a lot – why bother advertising online when you can just pay a company to send you tons of real visitors to your website? Well, there is a catch. Most often, these real website visitors are bots created by the traffic company, and they end up clicking on advertisements on the website.

“From the perspective of ad networks, this is click fraud. It doesn’t matter that the website owner thought he was buying real visitors. If thousands of bots come to the website and click the ads repeatedly, they will probably get paid for those clicks, even if they are fake. They inadvertently do the same thing as click fraudsters.

Polygraph urges customers to be extra careful when using third-party traffic providers to increase the number of visitors to their websites.

“Not all shipping companies are sleazy, but some are,” Vanes added. “Therefore, it’s important to verify that the traffic is legitimate before sending it to your website.”

Polygraph is an expert in detecting bots, fake clicks and all forms of ad fraud. By sending traffic to a test web page monitored by the Polygraph click fraud detection service, website owners can check whether the traffic is human or bot.

“By testing traffic before sending it to your real website and clicking on your ads – you can use Polygraph to make sure it’s real. Polygraph is easy to use and our team is always available to give you advise if you need help.

This is just one of many techniques that Polygraph has developed to detect and prevent click fraud. Advertisers can protect their ad budgets by using Polygraph to monitor their ads for false clicks.

The methods have been created and refined through constant monitoring of cyber criminals’ activities, using their own playbook based on inside information from those who have already been involved in click fraud and other cyber crimes.

For more information, please visit https://polygraph.net