Facebook Pay will be available as a payment option for all Shopify sites in the United States starting in August.
Until now, Facebook Pay has been a payment system for transactions made in Facebook’s own applications. It is used to send money, make purchases, make donations, etc.
As of August, Facebook Pay can be used by US Shopify merchants to provide a smoother payment experience for customers.
“Starting in August, businesses in the United States that use participating platforms will have the ability to activate Facebook Pay as a payment option directly on their websites, giving their customers the ability to expedite payment without having to re-enter their payment information.
We’re starting the rollout with Shopify merchants and plan to expand availability with more payment service providers and platforms over time.
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When customers choose Facebook Pay as their payment option, they can log in with their Facebook credentials and the payment forms will be pre-populated with the information stored in their account.
This low friction, mobile-friendly payment experience can help businesses increase conversion rates.
Details to note on Facebook Pay
Facebook’s announcement adds a number of disclaimers that appear to be directed at users who might be concerned about using a Facebook-branded payment system.
The company notes that payment details are encrypted and stored securely, eliminating the need for businesses to manage this information on their own.
Regarding sharing between Facebook and other companies, it is stated that payment details provided through Facebook Pay will not be used to serve personalized advertisements.
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Payments and transactions made through Facebook Pay will not be shared with the user’s Facebook feed.
The rollout of Facebook Pay begins with Shopify merchants in the United States, but its availability is expected to expand to more platforms and payment service providers over time.
Source: Facebook for business
