Dr Martens reports 11% rise in e-commerce as sales begin to return to normal patterns – Brands


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Dr Martens reported growth online in a year in which sales started to return to normal patterns.

Dr Martens said group turnover of £ 147.3million in the three months to June 30, 2021. This is 52% more than the same period last year, when Covid-19 meant a 14% drop in income. Ecommerce grew 11% from the same period last year, even though its online sales more than doubled a year earlier. Retail sales rebounded, while a strong wholesale performance (+ 50% year-over-year) allowed the brand’s sales models overall to return to normal. A year earlier, many wholesale customers postponed their orders to the second quarter of the year. This year, sales increased in all of its markets, leading the Americas, where sales grew by triple digits, while EMEA sales were 30% ahead of last time.

US stores were open throughout Dr Martens’ first quarter, with UK stores open from mid-April and European stores regularly opening in May and June. Stores in Japan are still affected by trade restrictions. A year earlier, most of Dr Martens’ own stores were closed or restricted, which affected retail sales.

The retail brand warns, however, that the second quarter numbers will face a stronger comparison from last year and that it is currently experiencing delays in inbound shipments due to Covid-19.

Dr Martens Managing Director Kenny Wilson said: “We have seen continued growth in e-commerce against a triple-digit growth rate last year and the reopening of our own stores has resulted in a strong recovery in e-commerce. detail throughout the period. Additionally, we saw a return to more standardized wholesale shipments during the period. The first quarter of the year is always our shortest time, being the end of the spring / summer season. Our biggest fall / winter season starts from the second quarter and our performance to date gives us confidence for the rest of the year. We will continue to adopt a long-term custodian mindset, investing in our business and making decisions to drive the brand for decades to come. “

Dr Martens, founded in 1960 in Northamptonshire, is a Top350 retailer in RXUK Top500 research.


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