E-commerce businesses can celebrate Earth Month


Save money and our planet this Earth Day with professional and beautifully designed personalization.
Sustainable packaging from Arka.

Earth Month is a time to remember the critical nature of designing more sustainable processes in every industry. For e-commerce businesses, consumer concerns about sustainability have created momentum around sustainable packaging.

“You don’t break the bank by choosing sustainably sourced packaging, you just have to make decisions about your brand and recognize who your target audience is,” says the founder Philippe Akhzar. “If they are already environmentally conscious, you could get Compostable envelopes because your customers will know how to dispose of them responsibly. If it’s an average buyer who’s probably going to throw the bag away anyway, they won’t be guilty if you sell them a product in a 100% PCR shipment because this material is at the end of its life!

This shift in focus is being driven by millennials and Gen Z, who are quickly becoming the largest consumer segment. Among those aged 21 to 34, 90 percent say they are willing to spend more money for a product that contains eco-friendly or sustainable ingredients.

In response, new and old e-commerce businesses are looking for options to satisfy their customers’ desire for sustainability. Arka offers affordable, customizable and sustainable packaging options for businesses.

The e-commerce industry is currently experiencing a sales boom. During the pandemic, online sales have increased dramatically. In 2021, online retail sales reached US$4.9 trillion worldwide. Also, in 2021, more holiday shopping happened online than ever before, emphasizing the importance for companies to take into account the impact of their packaging on the environment. By opting for eco-friendly packaging, businesses can reduce their environmental footprint and build customer loyalty by demonstrating their commitment to the planet.

Arka created customizable and sustainable packaging since 2018. They offer end-to-end sustainable practices and FSC-certified products. They don’t just use more environmentally friendly materials. Arka works with brands to reduce the amount of packaging used by focusing on “Ships In Its Own Container” (SIOC) solutions. SIOC packaging allows brands to dramatically reduce the amount of packaging used in product fulfillment. From material offerings and shipping methods to the facilities used, Arka utilizes all latest ecological and sustainable practices.

Choosing to invest in sustainable packaging not only saves businesses money in the long run, it’s also an investment in the planet. Get custom eco-friendly packaging at the best prices, lowest minimums, and fastest turnaround times with Arka.

“Even if a customer doesn’t want to pay for eco-friendly packaging, they can make a carbon-neutral payment. It’s easier than ever to make a positive impact and let your customer base know it,” says Venture for America Fellow and Head of Customer Success at Arka Amelia Lord.

A recent McKinsey & Company report shows that one in four consumers say they plan to focus more on environmental issues and will pay more attention to social aspects in their shopping behavior. Besides, First Insight Survey Report shows that Gen Z is influencing other generations to buy and spend more on sustainable brands.

“We are delighted to be able to offer this offer, it is new for us but it is something that we are proud of. It’s important to ‘democratize access’ to sustainable packaging because it seemed so out of reach for people, but we’d like to make it easier,” says Akhzar.


Comments are closed.