E-commerce volume in Turkey increases by 69% in 2021

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Around 70% of Türkiye’s internet purchases were made through mobile apps last year.

Fashion, including apparel, footwear and accessories, led product categories with a 69.2% share. (AA) (AA)

Turkey’s e-commerce volume soared 69% in 2021 from a year earlier, while global e-commerce volume grew 14% to $4.9 trillion.

More than 162,000 businesses in Turkey engaged in e-commerce activities for the first time last year, according to data compiled on Saturday by state-run Anadolu agency.

Around 70% of online purchases were made through mobile apps.

In 2015, global e-commerce volume was $1.5 trillion, while it constituted 7.4% of total global retail trade.

Global e-commerce volume doubled to $3 trillion in 2018, with a 12.2% share.

In 2021, global e-commerce volume soared to $4.9 trillion, representing a 19.6% share of global retail.

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Fashion leads product categories

Türkiye’s online shopping in 2021 took place across a range of product categories.

Fashion, including apparel, footwear and accessories, led product categories with a 69.2% share.

Electronics came in second with 47.7%, and cosmetics and personal care came in third with 41.6%.

They were followed by home and office supplies with 37%, home textiles with 31.4% and books with 28.1%.

Food orders accounted for 27.9%, while supermarket orders amounted to 22.8%, and medical products and supplements accounted for 22.2%.

They were followed by food and beverages with 19.7% and flowers with 17.3%.

While music, movies and entertainment had a 14.6% share, sports and outdoor activities accounted for 13.9%, followed by auto parts and accessories with 13%.

At the bottom of the list were gardening and hardware with 12.7%, toys with 11.6% and entertainment and culture with 10.1%.

READ MORE: Türkiye’s e-commerce sector sees surge of 66% amid pandemic

Source: AA

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