Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping.
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E-commerce product releases
HubSpot launches new payment service. HubSpot, the customer relationship management and inbound marketing platform, has announced the launch of its open beta for HubSpot Payments. Built natively as part of the HubSpot CRM platform, HubSpot Payments helps businesses accept payments seamlessly in less time and with fewer tools. HubSpot Payments supports all major credit cards and ACH and offers payment links, recurring payments for subscriptions, and native integration with HubSpot’s quote functionality in Sales Hub. To help customers get up and running, HubSpot waives fees on the first $ 50,000 of ACH transactions.
CedCommerce launches Amazon integration for Shopify merchants. CedCommerce launched “Amazon by CedCommerce” for Shopify merchants to create and sync lists between Shopify and Amazon. The release follows Shopify’s recent shutdown of its Amazon selling app. Sellers can enjoy the benefits of the Amazon by CedCommerce app, at no subscription cost, until December 31, 2021.
Lightspeed Completes Acquisition of Ecwid. Lightspeed Commerce, an e-commerce and point-of-sale provider, has completed the acquisition of Ecwid, the global e-commerce platform. When integrated, Lightspeed and Ecwid will help merchants reach buyers on social media and digital marketplaces. Ecwid recently announced a partnership with TikTok to help shape the future of shopping on the social media platform. The partnership will also help Lightspeed merchants access core TikTok For Business Ads Manager functions.
GhostRetail unveils live video buying platform. GhostRetail has moved out of stealth mode to launch a 1: 1 live video shopping platform that simulates an in-store experience online. The white label platform is aimed at corporate retailers and direct merchants looking to increase their in-store and online sales channels with personalized live video co-purchase. Several Fortune 500 brands – American Eagle, Authentic Brands Group, Canada Goose, Maple Leaf Sports and Entertainment, others – are now using the platform ahead of the holiday shopping season.
Shopify Launches Global ERP Program. Shopify is launching a global ERP program, allowing select Enterprise Resource Planning (ERP) partners to build direct integrations into the Shopify App Store. Shopify partners with leading ERP vendors including Microsoft Dynamics 365 Business Central, Oracle NetSuite, Infor, Acumatica, and Brightpearl, with more to come. Thanks to the program, merchants can now access a suite of certified applications directly integrated with Shopify. The Global ERP Program provides partners with the support of Shopify’s engineering team to build their applications.
GoDaddy’s point of sale now integrates with WooCommerce. GoDaddy launched its point of sale hardware last month. Now, point of sale is integrated with WooCommerce to make in-person payments quick and easy. The integration eliminates the need for multiple connections across multiple platforms to run a store, reduces training time, and helps stores initiate in-person payments quickly and affordably. Businesses using WooCommerce through GoDaddy can add point-of-sale offerings from their GoDaddy payments hub and start selling in person. Developers can build WooCommerce websites with GoDaddy, and GoDaddy Payments will automatically appear in their WordPress admin dashboard.
BigCommerce announces integration with Chargify to provide subscription management services. BigCommerce announced a new native integration with Chargify, a billing and subscription management platform. In collaboration with developer Ebizio, the integration of Chargify offers B2B and B2C merchants of BigCommerce the ability to manage, track and analyze subscription activity. With one-click installation, merchants can sell their subscription products directly through their BigCommerce store. Merchants can also quickly offer subscription options to their customers without expensive development work.
Poshmark unveils new innovations in e-commerce. Poshmark, a social marketplace for new and used fashion items, launched My Shoppers, a customer service feature that mimics an in-store retail associate, suggesting relevant products and personal style based on what a buyer views or likes. Poshmark also introduced Closet Insights, a dynamic dashboard that provides sellers with real-time inventory and sales data. Closet Insights enables sellers to understand sales performance over time to inform strategy.
ActiveCampaign extends automations with custom objects and integrations. ActiveCampaign, an email marketing and customer experience platform, now allows businesses to create automations using custom objects. With custom objects, businesses of all sizes can trigger automations from unique data specific to their business. ActiveCampaign customers can integrate 1: 1 automation with their most popular tools. For example, a new opportunity in Salesforce might generate a series of internal alerts or tasks, trigger a sequence of onboarding messages, and send a message to the contact within the opportunity. A live entertainment venue that sells tickets through Eventbrite could create a custom “Events” object with this integration, allowing it to manage event types, tickets, attendees, dates, and more.
GetResponse presents Free Forever. GetResponse, an email marketing platform, now offers a free plan, following the launch of its new website builder this year. With the free plan, businesses use a drag-and-drop creator to create emails, create and host a landing page, connect their domain or choose a free one, and receive lead generation tools, such as newsletter templates and registration forms. Participants can also access premium features free of charge for 30 days.