Hanoi clothing stores struggle to attract customers despite big discounts

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Dozens of stores on Nguyen Trai, Cau Giay, Kim Ma, Hue Street, and Chua Boc Street have signs that say “sales”. Most offer discounts of 50 to 70% on all products, but footfall is still low, their owners said two days after the reopening.

Hoang, owner of an export clothing store in Dong Da district, said, “The store typically achieves sales of VND 10 million ($ 431) per day when it offers discounts on clothing from. late summer, but it is now only VND 6 million. “

But he said the sale was late this year and other years it started before September 2. He was worried that he could earn enough money to import winter clothes because they are more expensive than summer clothes given the current difficult situation.

“I just hope that the pandemic will be brought under control in the near future so that the store can stabilize its activity. In the past two months I have received government tax assistance for business households, but it is not enough to offset rents and overcome inventory. “

Phuong, owner of a women’s fashion store on O Cho Dua Street, said, “Before April 30, the store was still functioning well. But since then people have not needed to buy more. clothes because they can’t go anywhere “.

She only opened three days from September 28 to try and sell the summer clothing inventory she imported a few months ago before shutting down the store and moving to online sales due to the lack of demand and sales staff.

“The employees returned to their hometown when the epidemic started (late April) and cannot return to Hanoi.”

She said that even if she hires new employees, they must be guided by the old staff and observed for two or three months before receiving the key to the store.

Selling online comes with its share of problems such as a lack of delivery people and high shipping prices, she said.

“If I don’t import new products, customers won’t be interested in coming to the store, but there’s no guarantee that the new clothes will sell well. I am really lost.

Ha My has been selling online for several months, selling on Facebook and live streaming her cousin’s support twice a week.

She said she was planning to sell her store on Cau Giay Street to focus on online sales, explaining: “The rent did not go down when the store closed and this stagnant business situation could last for a long time.”


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