AP Photo / Wilfredo Lee
Miami Heat star Jimmy Butler’s cafe, who debuted in the bubble during the 2019-20 NBA season, is getting an official public release.
Speaking to CNBC’s Jabari Young, Butler announced the launch of Bigface Coffee in partnership with Shopify on Friday.
“I wake up in the morning excited to work out and go to workout,” said Butler. “Then I want to hurry and go home so I can practice my profession as a bartender,
According to Young, Butler’s deal with Shopify is structured so that he doesn’t have to share the coffee brand revenue with the ecommerce platform.
As the Heat headed to the 2020 NBA Finals after the league moved to Orlando amid the COVID-19 pandemic, Butler took on a second job as a barista.
The butler said Rachel Nichols in August 2020, he started selling coffee to people for $ 20 a drink made with specialty beans he bought in El Salvador to make up for the lack of caffeine options in the bubble.
“You can’t have coffee anywhere here,” Butler said. “So I could bump it up to $ 30 a cup. People here can afford it.”
Ira winderman @IraHeatBeat
Apparently Jimmy Butler wasn’t joking about the supplement for using his French press at Disney. (From Meyers Leonard’s Twitter): pic.twitter.com/1s1em6flRG
Young tried to estimate how much money Butler could make from his new venture, but the five-time All-Star didn’t provide any details.
“It’s not about that for me,” he said. “I think basketball has been a great source of income for me and my family.”
While Butler has been busy starting his coffee business, he’s also gearing up for the start of the 2021-22 season.
Miami opens the preseason game Monday against the Atlanta Hawks. The regular season opener is slated for Oct. 21 against reigning NBA champion the Milwaukee Bucks.