E-commerce shipper ShipBlu partners with What3words

Egyptian e-commerce shipping company ShipBlu is teaming up with what3words, a location-based technology company, to help ensure shipping accuracy and efficiency, the companies announced in a press release Sunday, June 5. .

The partnership will allow shoppers to provide their what3words address at checkout. Depending on the release, this will eliminate the need for phone calls asking for addresses or “nearby landmarks” to gauge the accuracy of a shipment, allowing customers to get things done faster and more efficiently.

ShipBlu will also be able to reduce the total daily travel time of couriers and help reduce vehicle emissions and improve traffic in Egypt. The statement said that ShipBlu wants to become the greenest logistics platform in Egypt.

All of this comes as consumer expectations rise, with companies working in the new on-demand economy having to meet them or fall behind.

In Egypt, a big problem is communicating the correct delivery locations, which what3words solves by dividing the globe into a grid and giving each location a unique word combination to find where it is.

“Our mission is to leverage technology to deliver the most reliable and enjoyable shipping experience on the market, one that buyers and merchants can expect,” said Ali Nasser, CEO and co-founder of ShipBlu, in the press release. “Our partnership with what3words allows us to do this while paving the way for more efficient and environmentally friendly operations.

“I am confident that other vendors will see the value in our approach, and together we can truly launch this technology across the entire logistics industry in Egypt.”

In other Egyptian trade news, retail technology company Cartona will work alongside multinational consumer goods company Unilever to add more offerings for the market’s retail, supplier and distributor base.

Read more: Egyptian B2B e-commerce startup Cartona partners with Unilever

Cartona’s goal is to digitize the Egyptian trading system, primarily offline.

Through this partnership, Unilever will gain access to Cartona’s network of 60,000 retailers, while Cartona customers will gain easier access to Unilever products.

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