Jimmy Butler launches Bigface coffee


It was a great lesson in supply and demand, and how NBA players can just spend money: in the Orlando bubble, Jimmy Butler started serving gourmet coffee in his room. Disney hotel at $ 20 a cup. It became so popular that he named it Bigface Coffee and started to make it a small business.

Now he’s launching this business into the bubble-free world, Butler told CNBC’s Jabari Young.

After [the bubble]Butler has registered trademarks around Bigface and officially launched plans to start his coffee company. And on Friday, he announced that he has joined Shopify‘s Creators Program to boost his Bigface coffee brand.

In an interview with CNBC, Butler admitted he wasn’t aiming to be “the best at making coffee,” but added that he took the business seriously.

“I wake up in the morning excited to work out and go to workout,” said Butler. “Then I want to hurry up and go home so I can practice my bartending trade,” he said, referring to making coffee drinks. For now, it will be selling branded products in Shopify like coffee mugs and NFTs. He plans to sell the beans later.

Butler takes it seriously – like he takes care of everything – after flying to Costa Rica to meet some bean farmers and start learning the trade from scratch. Literally.

That said, basketball still pays the bills – Butler will make $ 36 million this season and has earned over $ 144 million in his career – but he’s found his passion project. And you can bet we’ll be seeing Bigface merchandise all over the NBA this season.


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