- Walmart has a new back-to-school option for parents of young girls: the Justice brand is back.
- Justice, aimed at girls aged 6 to 12, has closed its stores in connection with the bankruptcy of Ascena Retail Group.
- Walmart will sell more than 140 Justice products in 2,400 stores nationwide and online.
The Justice tween brand returns in time for back to school with help from the world’s largest retailer.
Walmart will sell more than 140 Justice products in 2,400 stores nationwide and online starting Thursday, company officials said exclusively with USA TODAY. The collection includes clothing, jewelry, accessories, bedding and bathing, backpacks, stationery, skateboards and tech accessories.
Justice, aimed at girls aged 6 to 12, has closed its 826 stores in the summer 2020 bankruptcy of former parent company Ascena Retail Group.
“We believe customers will be delighted that Justice is back and on a much larger scale,” Denise Incandela, executive vice president of apparel and private labels, Walmart told USA TODAY. “It’s the same quality parents and daughters trust – now at Walmart affordable prices. “
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Walmart quietly tested Justice this spring with a collection curated across 1,200 stores and online. Incandela said most of the spring assortment was sold on Walmart.com within days.
“We think customers will love the sporting goods, including trendy leggings and graphic tees starting at $ 8, tie-dye sweatshirts and matching joggers starting at $ 13, and sweatshirts in oversized hoodies starting at $ 18, ”Incandela said, noting that bed and bath products range from $ 20 to $ 40.
Bluestar Alliance – which also owns and operates consumer brands such as Hurley, bebe, Tahari and Brookstone – purchased the Justice brand from Ascena in November 2020 and relaunched the ShopJustice.com website in the spring.
Ralph Gindi, president of the alliance, said bringing Justice to Walmart is a natural solution and will allow more consumers to grow with the brand.
“Justice was previously available in 1,000 brand name stores and is now available in 2,400 Walmart stores nationwide,” Gindi said in a statement. “This is truly an exciting time for Justice and its main consumer. “
New styles will be added seasonally, and pet shoes and accessories will debut at Walmart in September.
Walmart already plans to expand to 1,400 more stores by spring 2022, bringing the store count to 3,800, Incandela told USA TODAY.
“Like the launch of Gap Home at Walmart, this is another example where retailers and brands are collaborating to reach more customers,” Incandela said. “There is no greater opportunity to do this than with the phenomenal scale and reach of Walmart’s customer base.”
In June, Walmart and Gap teamed up to launch the new brand of home essentials which is for sale exclusively on Walmart.com.
The new Justice collection is available at Walmart.com/justicegirls, which also offers a location search to find stores selling the brand.
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