Kojiki buys e-commerce today as part of its expansion
Among the many significant acquisitions digital media giant Kojiki has made recently, the latest is part of its effort to venture into the e-commerce space. The segment enjoys great potential in India and other territories. Until now, the website has been aimed at the aforementioned market as well as news and information on all things E-com from around the world. Shortly after the acquisition, Today’s Ecommerce saw a surge in the number of unique visitors frequenting the website to keep up to date with the world of e-commerce.
Following Kojiki’s purchase of Analyzing Market, the former also acquired Today’s Ecommerce for an undisclosed amount, the company began the hiring process, and many new talents from around the world joined the ever-growing family. As the website grows and expands in a highly competitive space, the target circle of demographics has expanded. This guarantees new recruits, including voices from different parts of the world who are expert and aware of the know-how and details of their respective e-commerce spaces. That’s exactly what Kojiki’s deliberate hiring process entails.
The company has also added other top websites to dive into other areas such as weather news and stock market. In an effort to broadly cover the market and all of its online subsets, Kojiki eventually acquired Today’s Ecommerce. The website’s official About Us page states: “On e-commerce today, you’ll find everything happening in the e-commerce industry, from acquisitions and cross-border news to country-specific statistics and startup launches.”
E-Commerce Today provides a comprehensive and analytical look at market stimulation and other events – minor and major – affecting the e-commerce space. Focusing solely on the industry, the website strives to keep readers up to date with interesting news, practical ecom facts, insightful interviews, and more. Launched in 2016, the website has continued to make significant numbers in terms of engagement. However, it only got bigger after the acquisition of Kojiki in 2021. The site is now pulling in huge numbers in terms of monthly engagement and monthly unique visitors.
Today’s e-commerce is also poised to cater to a diverse set of target audiences within the segment. Recruitment for the editorial and editorial offices of the website is currently underway and Kojiki has also recently made major structural changes to the website.