Kudumbashree Onam Shopping Party Clocks


Kudumbashree’s Onam Utsav online shopping festival recorded sales of 65.28 lakh.

The month-long party was hosted through Kudumbashree’s e-commerce portal www.kudumbashreebazaar.com. It started on August 18 and was scheduled to run until August 31, but after receiving some 3,500 orders that day, it was extended for two weeks.

On September 15, the last day of the online party, over 9,600 orders were received. The day before, 6,197 orders were received.

The online party was intended to support micro-entrepreneurs and farmer groups in Kudumbashree who have struggled hard amid the pandemic by helping them record good sales during the Onam holiday season.

A total of 2,017 products, including snacks, spices, crafts, personal care products and clothing, made by Kudumbashree entrepreneurs were available on the portal, and 45,730 orders were received during this period. The most orders placed were for food products (37,655 orders), led by groceries, followed by pickles and snacks.

No less than 325 orders, worth over 1 lakh, were received from out of state. After food products, customers purchased the most personal hygiene products (17,961 orders) and household equipment (3,377). Kannur District listed the maximum number of products online – 2,273. It was closely followed by Thrissur and Ernakulam.

Kudumbashree officials say some units have even received 500-1,000 orders per day, making it difficult for small units to process them quickly despite stocks.

While the units have been processing orders so far, they will be linked to the bazaars at the Kudumbashree district level for quick order processing.

The festival is also expected to relaunch the online portal, especially after it is hosted on the state’s data center server, allowing an internal Kudumbashree team to handle orders.


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