(TechCrunch+) How should non-technical founders collaborate with software developers? Miranda Halpern continues the TechCrunch Experts project by interviewing Wolfpack Digital CEO Georgina ‘Gina’ Lupu Florian.
What percentage of your customers are non-technical people who have an idea, but no coding experience? How much of a limitation is this for launching an application?
I would say that probably about 50% of our clients are in this situation, either as founders of a startup or as representatives of companies (product owners in scale-ups, or people in services business innovation, for example). We’re here to help you every step of the way, so we don’t see it as a limitation at all.
However, it is true that having previous experience working with agencies/developers can be helpful in terms of familiarity with software development processes. But absolutely anyone, regardless of their background, can catch up quickly, and we’re here to support them.
(TechCrunch+) 4 trends that will define e-commerce in 2022: we presented it in our last roundup, but it’s still relevant! Ben Parr, President and Co-Founder of Octane AI, shares his e-commerce predictions for the year:
- Personalization and zero-party data become critical
- E-commerce encompasses web3 and NFTs, but what will it look like?
- Liveshopping is becoming widespread
- Slow but gradual improvement in the supply chain
(TechCrunch+) Placing Persuasive Lead Magnets That Deliver Value: Aleksandra Korczynska, CMO of GetResponse, covers the basics of creating lead magnets and where to place them for maximum effect.
Today, 96% of your website visitors are not ready to buy. Instead, they become familiar with your brand (awareness stage) or view your products as one of many options (consideration stage). In these initial phases, you want potential leads to save their contact details so you can engage them with personalized emails in the future. Unfortunately, very few customers transmit their data in this way. This is exactly where seductive magnets come into the equation.
We don’t have any new recommendations to highlight this week, but if there’s a growth marketer you think we should know about, let us know in the survey below.