Lenbrook Selects Digital River Services For E-Commerce Expansion


Digital River, an experienced global commerce facilitator for established and fast growing brands, today announced that Lenbrook Group, the distributor of premium audio, video and other consumer electronics products, is now using the solutions based on Digital River APIs to access the company’s global sales services. on the WooCommerce platform. The integration enables a seamless customer experience using the Lenbrook Group’s commerce platform of choice, while integrating Digital River’s payment, tax, compliance and fraud mitigation solution into its sites to accelerate the expansion of cross-border e-commerce. Lenbrook has built its own integration using Digital River’s API Toolkit, which allows Lenbook brands, including PSB Speakers, Bluesound, and The Audio Factory, to power their sites’ back-end functions with the vast Digital River’s experience in global commerce while Lenbrook Group maintains the customer experience buyers have come to expect.

“By opening up its powerful APIs, Digital River allowed us to access their leading payment solution for record merchants while controlling the appearance of our sites and without having to reconstruct the shopping experience on which we have already built ourselves WooCommerce, ”said Kevin Walker, Marketing Operations Manager at Lenbrook Group. “Digital River gave us the flexibility to integrate their solution as and when we wanted, which made it an obvious choice for us to better serve our customers. “

Until now, the brands on the WooCommerce platform did not have access to Digital River’s decades of expertise in handling the full payment functions of selling on a global scale. While Lenbrook has built its own integration, brands using the WooCommerce platform have a fast-track option to access Digital River’s global sales services through a new plugin available in the WordPress.org Marketplace. The new plugin was created by rtCamp, using Digital River’s new partner onboarding program, and is available here.

“Companies looking to sell globally face enormous regulatory and localization barriers. Digital River gives them an easy way to access the expertise they need to enter new global markets quickly and confidently without making significant upfront investments in time, costs and resources, ”said Adam Coyle, CEO of Digital River. “Our goal is to remove the complexities inherent in global e-commerce and provide brands with the ability to use our solutions on the platform of their choice. “

Now, Digital River can offer WooCommerce customers one of the most powerful solutions in the industry to enable them to increase revenue, grow globally, and create seamless shopping experiences for consumers.

For more information, visit DigitalRiver.com.


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