Does your e-commerce site speak your language?
The more time passes, the more likely it is that the answer will be yes.
As PYMNTS noted in the latest installment of the Cross-Border Retail Payments Tracker, nearly half of the top 50 e-commerce sites now offer four or more languages.
This is happening as these companies recognize the potential of international trade and are making changes to expand their reach.
A recent study of these sites revealed that 46% of them
Does your e-commerce site speak your language?
The more time passes, the more likely it is that the answer will be yes.
As PYMNTS noted in the latest installment of the Cross-Border Retail Payments Tracker, nearly half of the top 50 e-commerce sites now offer four or more languages.
d clients in four or more languages, enabling localized and native experiences for visitors in multiple countries and regions.
Sixteen of these sites attracted more than a fifth of their total traffic from cross-border visitors, with AliExpress, Steam, Booking.com, Samsung and Ikea making up the top five e-commerce sites by international traffic.
And some of the major players in the e-commerce world – companies such as Apple, Samsung and Shein – have taken more than 50% of their traffic from foreign countries.
The study postulated that the pandemic was a major factor in the rise of multilingual shopping, as online consumers had more time to explore retailers from outside their country, and these retailers made efforts to these buyers feel more at home.
Cross-border trade boom in China
Also in this month’s tracker: Cross-border trade in China grew more than 46% in the first quarter of last year. China has been at the forefront of the revival of international trade in the Asia-Pacific region, with some projections showing that more than half of retail sales in China will be done online by the end of the year. .
Much of this growth is fueled by the pandemic, which has moved more consumers online. Nearly three-quarters of China’s population is now online, mostly via mobile devices. That’s 989 million people, more than three times the population of the United States.
If you want to learn more, download your copy of the Cross-Border Retail Payments Tracker, a collaboration between PYMNTS and Citcon.
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NEW PYMNTS DATA: AUTHENTICATION OF IDENTITIES IN THE DIGITAL ECONOMY – DECEMBER 2021
On:More than half of US consumers believe biometric authentication methods are faster, more convenient and more reliable than passwords or PINs. So why do less than 10% use them? PYMNTS, in collaboration with Mitek, surveyed over 2,200 consumers to better define this perception in relation to the usage gap and identify ways companies can increase usage.
