Mexican startup Valoreo has raised $ 30 million to acquire more e-commerce brands and grow its team in Latin America

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With this capital injection, Valoreo plans to develop as a holding of electronic commerce brands in Latin America and to expand its team of collaborators in Mexico, Colombia and Brazil.

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July 23, 2021

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


After its last round of investment in Series A, the Mexican startup Valoreo obtained a capital injection for $ 30 million . The company, dedicated to purchase of e-commerce brands in Latin America , plans to use the funds to expand its portfolio of acquisitions and expand its team of collaborators in Mexico, Colombia and Brazil.

The funds came from investors already involved in the startup, such as Kaszek , FJ Laboratories, and Superior90 . They were joined by the company capitalists Forecast Capital (United States) and Kingsway Capital (UK).

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Valoreo was founded in 2020 on the initiative of entrepreneurs Martin and Stefan Florea, Alexander Grüll, Cedrik Hoffmann and Miguel Oehling. This capital will enable them to accelerate their growth and their presence in Latin America, where they are already looking for new territories to operate. They also plan to expand their workforce, which currently stands at around 100 members.

“With this new investment, we are mainly looking to continue adding staff to our team of ‘superstars’, which will allow us to strengthen our presence in the countries where we currently operate. Likewise, this investment will help us add more businesses to our portfolio of acquisitions, ” Martin Florea said in an interview with Forbes Mexico.

Last February, the startup raised $ 50 million in an investment round, which already adds an additional $ 80 million to its budget.

Alexander Grüll, co-founder of Valoreo, stressed that this capital will allow them to achieve their goal faster: the delivery of quality products at affordable prices for consumers.

The company, which specializes in acquiring e-commerce companies, has successfully added top local brands to its portfolio on other platforms such as Free market and Amazon , in categories such as fitness, home and beauty.

We know that the Covid-19 pandemic has caused many changes in consumption habits, including the rise of e-commerce. Therefore, the founders of Valoreo are convinced that the outlook is positive.


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