Rebuy omnichannel personalization platform raises $ 4.4 million


  • Omnichannel personalization platform Rebuy has raised $ 4.4 million in funding. These are the details.

Rebuy, an omnichannel personalization platform, recently announced that it has raised $ 4.4 million in growth capital from Peterson Ventures and Sidekick Partners. Launched in 2017, the company was self-financing before accepting external financing.

As consumers expect more from e-commerce stores, personalization has become an essential part of the online shopping experience. And to stay competitive, brands are looking to turn their default website into a smart online store that delivers personalized shopping experiences to every customer.

Rebuy, available exclusively to merchants on Shopify and Shopify Plus, enables merchants to create personalized shopping experiences using AI-powered product recommendations, post-purchase follow-ups, and more. And once onboarding, merchants typically see their Average Order Value (AOV) increase from 5% up to 20% and beyond. Some stores generate> 15% of their total income thanks to Rebuy.

Rebuy has expanded from its core offering as a repeat ordering app to include a full suite of on-premise personalization solutions including marketing tools, personalized replenishment pages, a post-purchase offer engine. and a personalized shopping cart. And now, the company offers on-premise personalization for over 2,700 Shopify merchants. Rebuy powers many of the largest and fastest growing direct-to-consumer brands, such as Primal Kitchen, Fanjoy, Something Navy and Magic Spoon.

The funding follows 12 months of rapid growth during which Rebuy tripled its annual recurring revenue and more than doubled its customer base. And the company has positive cash flow and processes over 2 billion inquiries per month and has analyzed over $ 6 billion in merchant transactions.

Rebuy plans to use the new capital to rapidly grow its engineering and sales teams and expand and accelerate its product roadmap. And the company also aims to grow its partner network with top marketing agencies and e-commerce consultants through a new partner program launched earlier this year.


“Ecommerce brands are looking for the best tools to increase their revenue and automate their processes. By providing merchants with the ability to easily deliver personalized shopping experiences and smart product recommendations, Rebuy has built a product that delights consumers and generates high value for online merchants. Once merchants integrate Rebuy, they will immediately see an impact on their average order value and overall revenue. Rebuy is quickly establishing itself as the leader in this new category of e-commerce activation.

– Taylor Jones, director at Peterson Ventures

“We are delighted to gain the support of Peterson Ventures and Sidekick Partners. Their support will help us continue to enable merchants of all sizes to accelerate their growth through on-premise personalization. A big differentiator for us is our API-first approach. For example, our personalization engine works great with headless sites, a growing category in e-commerce. And many third-party applications have been built on our API. It means more features and growth for traders.

– John Erck, co-founder and CEO of Rebuy

“Rebuy is an emerging leader in e-commerce activation due to the strength of the product and its deep integrations with industry stakeholders. The results obtained by the clients speak for themselves and Rebuy has grown rapidly without external investment by sharing the success of their clients. With this new funding, the company will help even more merchants grow their e-commerce businesses. “

– Dylan Schuler, director at Sidekick Partners


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