Reddit, Twitter, and Shopify scramble to roll out 2021 instant purchase MacBook Pro


The new MacBook Pro line is an exceptional upgrade over its predecessors, with the new M1 Pro and M1 Max chipsets delivering more mobile computing power than ever before. And big companies are scrambling to reap the rewards.

The likes of Reddit, Twitter and others are rolling out 2021 MacBook Pro units to employees so they can enjoy the massive performance gains. “Engineering hours are much more expensive than laptops,” one said.

The 2021 MacBook Pro a hit with big business

Yes, the new MacBook Pro also sports a whole new design and even more spectacular displays with ProMotion technology. But it’s incredible power offered by the M1 Pro and M1 Max chips that corporate customers really need.

Apple’s new chipsets deliver up to 70% faster processing performance than their predecessors, while graphics power increases by 200%. This means significant increases in productivity for these roles of engineering, video production and others.

It’s no surprise, then, that big companies are scrambling to get the 2021 MacBook Pro into the hands of the employees who need it most. Many have already made the switch, and they couldn’t be happier.


“We recently discovered that the new 2021 MacBook M1s cut our Android build times in half,” the engineer said on Reddit. Jameson williams. And while it can be expensive to buy new Apple machines in bulk, the savings in the long run are greater.

“So for a team of 9 people, $ 32,000 worth of laptops will save $ 100,000 in productivity compared to 2022. The breakeven point is 3 months,” Williams added. ‘engineering are much more expensive than laptops! “

Shopify and Uber

Popular e-commerce platform Shopify and ride-sharing company Uber have also bought new MacBook Pro units, according to Gergely Orosz, founder of The Pragmatic Engineer, who calls Apple’s new chipsets “an instant buy.”

Shopify and Uber “are obsessed with developer productivity, and the M1 is such a big measurable leap forward it’s an instant buy,” he wrote. “Not just for them, but for any other company that cares about engineers the way they do.”

“The most ‘idle’ time engineers spend – especially in mobile development – is waiting for construction… The $ 4,000 spent per engineer will pay off so much more productivity than those of high-end Intel, including that of 2021. “

It was a really fun thing to announce. We have placed a huge order for Apple Silicon. We’re tool makers here at Shopify. We celebrate and appreciate others who make brilliant tools. These inspire us to do better ourselves.


Twitter developer John Szumski was one of the first to confirm a switch to the 2021 MacBook Pro. However, he has also warned other pros that the move from Intel’s transition to custom chip architecture Apple was not easy.

“I’m excited to deploy fully loaded M1 Max MBPs to all of Twitter’s iOS and Android engineers! ” he announcement. “We are seeing improvements in both peak performance and thermal throttling that are currently affecting our Intel versions. “

“For those who want to do the same, know that there is a ton of work going on behind the scenes to make an architectural change like this happen. It’s much more than just a check for equipment, ”Szumski added.

“Getting to this point has been a huge team effort on the part of the IT, architecture and tooling teams to validate that all key parts of the business are still functioning properly on ARM and Monterey. “

Others will follow

“Large companies provide the best tools to their developers”, Kenneth Rose tweeted, CTO at OpsLevel, who also confirmed that all new engineers will get a brand new MacBook Pro.

It’s only a matter of time before others follow suit given the benefits of Apple’s all-new silicon. And while this is great news for Cupertino, it’s yet another kick in the teeth for Intel, which just hasn’t been able to keep up.


Comments are closed.