Shopify has announced a new strategic partnership with Spotify that will allow artists to expand beyond music and merchandise to build fully realized businesses on its e-commerce platform.
Artists who use Spotify to promote and distribute their music can now sell products like hats, sweatshirts, vinyl records and more using Shopify on the platform where their listeners and fans are already interested. most to their music.
By connecting their Spotify for Artists account to their online store on Shopify, artists can sync their product catalog and showcase the products of their choice directly on their Spotify artist profiles, allowing fans to browse and purchase. articles much more easily. Shopify also gives entrepreneurial artists access to an all-in-one commerce platform from which they can manage their brands across multiple touchpoints, including the world’s most popular music streaming service.
Product Director at Shopify, Amir Kabbara explained in a press release how the new partnership between the two companies will offer artists new ways to monetize their brands, saying:
“Thousands of artists are already choosing Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel. Today’s artists are entrepreneurs. They’re building multi-faceted brands and businesses, and now we’re making it easier for them to meet fans wherever they are. By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize and experience their brands through commerce.
Expand beyond traditional merch
Through its new partnership with Shopify, Spotify provides artists with an additional resource to help them turn listeners into fans and fans into super fans while helping them earn more.
For new artists who want to start an online store for the first time, Shopify is an easy-to-use all-in-one commerce platform that allows them to start, grow, and manage their brands. However, artists who already have a large number of following or pre-existing businesses can also take advantage of the infrastructure of the e-commerce platform, as it can handle high traffic volumes during long-awaited product drops or other key selling times.
The Shopify channel for Spotify is available to artists in all of the markets the music streaming service has launched in so far, while their fans in the US, UK, Canada, Australia and Australia. New Zealand will now be able to view their products while listening to their music. .
New and existing artists can subscribe to Shopify’s Spotify channel using the company’s fan development platform, Spotify for Artists.