Shopify and TikTok team up to let users shop from the app

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The Shopify logo is seen outside of its head office in Ottawa, Ontario, Canada on September 28, 2018. REUTERS / Chris Wattie / File Photo GLOBAL BUSINESS WEEK AHEAD

Aug. 24 (Reuters) – Canadian e-commerce giant Shopify Inc (SHOP.TO) announced on Tuesday that it is teaming up with TikTok to work on a feature that would allow shoppers to purchase directly from the app. social media.

Shopify merchants who have a TikTok business account may soon be adding a shopping tab to their profiles for the very first time, the company said in a blog post.

The pilot version is currently available for users in the US and UK and the company will launch in other regions in the coming months.

Social media giants, including Alphabet’s Facebook Inc (FB.O), YouTube (GOOGL.O) and Twitter (TWTR.N), have recently invested heavily in shopping features to drive sales growth.

Companies are vying for part of the so-called social commerce industry, which relies on the ability of users to discover and buy products through social media apps and is expected to reach $ 50 billion against $ 36 billion in sales annuals by 2023 in the United States. Reports according to research firm eMarketer. Read more

Report by Akanksha Rana in Bengaluru; Editing by Shailesh Kuber

Our Standards: Thomson Reuters Trust Principles.


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