MIAMI & DALLAS – (COMMERCIAL THREAD) – Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s leading distributor of alcoholic beverages, today announced the creation of a new affiliate, DRAM Agency, to provide digital marketing advice and services to suppliers wines and spirits seeking to activate or accelerate their e-commerce strategies. DRAM stands for the digital revolution in alcohol marketing and the team behind the agency has a broad arsenal of experience in digital marketing operations and all facets of e-commerce related to wine and spirits. The DRAM agency is a centralized resource for Southern Glazer’s strategic vendors to access digital tools and solutions, data and education around e-commerce, as well as the tremendous growth opportunities for brands that exist on the digital market. Similar to the origins of the word dram referring to a single glass of whiskey, DRAM Agency is a unique source of online marketing best practice for the wine and spirits industry.
During 2021, DRAM Agency worked with Southern Glazer vendors of all sizes to give them access to key platforms and equip them with the tools and information needed to maximize media effectiveness. The agency has already carried out digital marketing campaigns for nearly 200 brands representing more than 60 suppliers. The DRAM agency also helps foster innovative activation opportunities by examining new and emerging platforms and creating pathways for testing and learning.
“With this new agency service, Southern Glazer’s can deliver cutting-edge data and analytics, as well as media buying power to increase the effectiveness of vendor digital strategies and improve shelf share on platforms. digital, â€said Nathan Mansperger, vice president, B2C e-commerce, Southern Glazer’s. “Whether a supplier is at the start of their e-commerce journey or looking to take it to the next level, the DRAM agency is equipped and ready to ensure that wine and spirits brands are in the best position for them. maximize return on investment on digital channels and platforms. ”
As a dedicated resource or in addition to an existing supplier digital marketing team, DRAM Agency can assist you in 4emulti-level activation strategies such as online display advertising, digital outdoor advertising, online content optimization and how to leverage other new e-commerce technologies to drive traffic and conversion for customers brands online. Suppliers can also benefit from the DRAM agency team’s in-depth understanding of alcoholic beverage compliance and regulation to navigate both the complexities and opportunities available for wine and spirits brands online, making the agency a unique and strategic resource for anyone looking to keep up with today’s pace. -a rapidly changing digital ecosystem.
“Southern Glazer’s has made a significant investment in the digital marketing space by attracting the best talent available and organizing innovative e-commerce partnerships to create the strongest capacity in the industry,†added David Chaplin, Chief Growth Officer, Southern Glazer’s. “The new DRAM agency offers a distinctive service offering to our suppliers to ensure they win at the digital point of purchase and increase their sales and market share in online retail channels. ”
For an overview of DRAM offerings and capabilities, vendors can email [email protected].
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s leading distributor of alcoholic beverages and proud to be a multigenerational family business. The Company operates in 44 US states, the District of Columbia and Canada. In 2021, Southern Glazer’s was selected as the best managed US company by Deloitte Private and The The Wall Street Journal, as named by News week in the top 100 most popular workplaces. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
