SINGAPORE – Online and offline retailers are gearing up for the upcoming 12.12 retail campaign after sales on November 11, better known as 11.11, and Black Friday saw better numbers than at the same period last year.
The Lazada e-commerce platform had 40% more sellers participating in its 11.11 sale, while retailers on Shopee sold more than two billion items in the same event.
This is a big increase from last year, when over 200 million items were sold on Shopee during its 11.11 event.
The ecommerce platform said its Black Friday event, which fell on November 26, also saw consumer demand nearly double it than it had last year.
“Each of our major sales campaigns continues to outperform the last, indicating the growing importance of e-commerce in the lives of consumers,” said a spokesperson for Shopee.
Lazada, which has 11.11 as its biggest one-day retail event of the year, crossed $ 11 million in sales in the first nine minutes of the event, breaking the sales record for the year. ‘last year.
In particular, the digital category – which included items such as food and drink vouchers, tourist attraction vouchers, and beauty service vouchers – saw the strongest growth compared to 2020, while sales of travel luggage nearly doubled.
Lazada has not commented on his Black Friday sales figures.
Furniture and electronics giant Courts said its Black Friday sales exceeded those of its 11.11 event.
His bestsellers included televisions, bedding, and major household appliances such as refrigerators.
Courts Asia director of operations Matthew Hoang said consumer sentiment appears to be rebounding as Covid-19 restrictions relax and Singaporeans gradually embrace the new normal.
“As the holiday season approaches, coupled with school holidays and the relaxed restrictions of Covid-19, we have seen greater footfall in our physical stores as more and more shoppers come for their holiday shopping,” added Mr. Hoang, who is also chief executive officer of Courts Singapore.
It is anticipating Courts sales and promotions in December to attract similar or greater demand than its Black Friday sale.
Mr. Erwin Wuysang-Oei, marketing director of Metro department store, said shoppers seemed more comfortable entering stores compared to last year, but added that in-store traffic was not not at pre-pandemic levels.
“We are still preparing for the gift shopping season … However, we will continue to remain cautious despite the holiday sales season,” said Wuysang-Oei, who added that Metro was still recovering from the lack of tourists this year.
Buyers approached by The Straits Times said they look forward to the 12.12 and holiday sales.
Mr. Brandon Chia, a third-year communication student at Nanyang Technological University, noted that retailers are offering more exclusive discounts online.
The 24-year-old therefore decided to buy only during online sales.
âI spent over $ 500 on clothes online during the Black Friday sale. I also bought a Pokemon game during the 11.11 sale for $ 69. It originally cost around $ 79,â he said. said Mr. Chia.
But Mr. Leong Ji Keet said that during sales events, he preferred to buy expensive items, such as beds and closets, from physical stores.
“It’s always best to see these items in person so you can test them out or see the measurements to check if they are right for your home,” said the 26-year-old college teaching assistant.