In the United States, the website builder market is estimated to be around US$540 million in 2021 and is expected to reach US$2.7 billion by 2026. It’s no surprise that the already oversaturated website builder market DIY website continues to gain new entrants due to its profitability alone.
This poses a problem of choice for companies, who are unsure which website builder to go with. In the age of TikTok and Instagram, where a business cares about a multi-faceted online presence, a modest website can seem almost archaic. Additionally, it can be difficult to decide which platforms a business should be active on, let alone which website builder to use if a business decides they need one. This article hopes to elucidate this problem.
The need for a website
It is now commonly accepted that having an online presence is a must for businesses, but with the number of mediums this can refer to, some find it hard to justify a website.
That would be a big mistake – even if it’s wrong, the lack of a website can lead potential customers to make assumptions. Worries about your illegitimacy as a business will be fraught with the lack of a website to verify you. Having a website is just table stakes, it’s as simple as that.
Even if the above were not the case, it is important to have a roof over every aspect of your business to insure against instances where your leased platform (i.e. social media ) might not work. Without a website, there would be no digital home for your business to sell 24/7. No place where, under one roof, someone can get to know you, love you, and to trust you.
Problem with some builders
If you’ve made the decision to create (or perhaps renovate) your website, the most immediate problem you face is how to create it. While the DIY approach is certainly appealing to a certain type of person who likes to get technical, the reality is that most non-professional workers will be intimidated by the control these builders offer.
The idea of pretty and seamless drag and drop functionality naturally appeals to everyone. But most will become frustrated and fed up almost immediately. For those who are not in the business of designing websites for a living, the experience of doing so will most likely be stressful and feel like a task that a more skilled person should be responsible for.
This is the simple explanation why so many DIY website builder services get lots of subscriptions which are soon followed by the customer leaving the service. Users are enlightened by the trial experience as it leads them to decide to hire a professional to handle the task of building their website.
Image credit: TRUiC
Which manufacturer to choose
That being said, this is not every website builder’s experience. Website builder Godaddy, for example, is still able to rank highly in TRUiC’s best website builder guide, and indeed earned the top spot this year. It is an ideal choice for anyone looking to easily create a simple yet beautiful business website.
The benefits of this tool are easy to grasp: a working website can be created in less than five minutes, it goes no further than the basics to prevent users from getting lost in endless customization, and it gives users access to great marketing tools. , SEO features and social media features.
While not the best tool for every type of business or website, this tool is inexpensive, but the raw utility it offers most business owners far exceeds that of most of its competitors.
While it’s hard not to, it’s important not to be overwhelmed by the number of choices available to you as a business owner when it comes to creating a website. Whether the choice is which method to use for website building or even which DIY builder to select, consider your options carefully and choose the one that’s right for you.
Note that while DIY website builders may seem appealing (and some really are, like GoDaddy), it’s completely normal to get frustrated with them and decide they might not be for you. you. Other options exist.
This article does not necessarily reflect the views of the editors or management of EconoTimes