TikTok’s parent company enters the world of e-commerce / digital information


Ecommerce has been very important for a few years now, with companies like Facebook trying to get in on the action both through its own platform and more so through its Instagram affiliate. The current giants of the ecommerce world are Alibaba and Amazon, and they pretty much hold a duopoly on this industry, although Facebook’s forays have definitely managed to shake things up in a surprising way given how few people there are. initially expected from the platform in This concerns.

With all that said and now out of the way, it’s important to note that TikTok’s owning company, ByteDance, will also be entering the ecommerce business. The social media aspect of the business is certainly going to play a major role here due to the fact that it’s the kind of thing that could potentially get them to be able to communicate with their many users and make their platform successful. form of e-commerce to leverage their user base and connect sellers to more buyers than would otherwise have been possible for them to examine.

The really interesting aspect of this is that the ecommerce platform could be integrated directly into TikTok, and ByteDance seems to hire people all over the world for ecommerce positions. It will be interesting to see how that goes, as TikTok has had absolutely huge success that could lead to a lot of success in other areas including ecommerce. ByteDance intends to make it an international buying platform as well, and we’ll just have to wait and see how things play out. The level of investment ByteDance can bring is pretty amazing, so it will be hard for this project to fail if they play their cards right.

Image credits: SOPA Images / Getty Images

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