Time to splurge, but price hikes are slowing – The New Indian Express


Express news service

BENGALURU: This holiday season, a majority of households (around 50%) in Bangalore are opening their purses, but are budget-conscious with the prices of gasoline, diesel and basic necessities weighing heavily. on the wallet. A survey, “Mood of the Consumer,” carried out by the online platform LocalCircles, published Sunday in 10 cities, claims to have seen a huge improvement in consumer sentiment.

According to the survey, the percentage of households planning to spend this season has increased from 30% in May 2021 to 60% in September 2021, as cases of Covid-19 have declined significantly and economic certainty has improved.

The survey showed that smartphones, consumer electronics, white goods and appliances, home improvement and device upgrades are among the most expensive purchases in the top 10 cities. The survey focuses on Bengaluru household purchasing criteria, purchasing method and product categories.

The study received more than 195,000 responses from 61,000 households in Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Gurugram and Noida. “Over the past 30 days, households in 10 cities have shared their concerns about rising prices for fuel and essentials, and their focus on budget when shopping this festive season on various online communities. . ”LocalCircles founder Sachin Taparia told TNIE.

One in two households in Bangalore said the main purchase criteria were budget and high prices for gasoline, diesel and basic necessities. “12% of households in Bangalore said ‘convenience’ would be the main criterion, 50% said ‘budget / value’, 26% said ‘safety’, 6% said ‘selection or range’, while 6% couldn’t tell, ”the report said.


Percentage of households

80% Smartphones, consumer electronics, household appliances and household appliances

38% Home renovation

74% Beauty and clothing

9% Cosmetics

33% Shoes, accessories

* Overlap in categories

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