Tips That Will Help You Power Your Ecommerce Website – Retail Technology Innovation Hub


If you feel like your site isn’t all it could be, you’re not alone. There is so much you can do to level up, and if you follow this guide, you’ll soon find that it’s easier than ever to make the most of what you have.

Create a mailing list

Email works so well, only because your customers choose to sign up. They want to know more about you rather than just being targeted by a number of paid promotions. You also have full control over your email list, but not over your social media platforms.

If you want to know what is the best email strategy, you have to try working with mailing lists.

Pop-ups work amazingly well if you have an online store. If you need to make sure that they don’t get boring, you can trigger them when a customer is spending some time on your website.

If your computer is slow, it will be difficult for you to test things like this before you go online, but there are options you can try to resolve this issue. Read more here.

Set up a marketing strategy

The next step would be to try and build a mailing list as part of your marketing strategy.

You can easily choose to send the same newsletter to every subscriber you have, but frankly, that’s not the best way for you to get the most out of your list.

This information is not at all relevant to all of your audience. If you want to do something about it, you have to try to segment your audience based on their actions.

You need to look at the products they’ve bought from you in the past, and you need to look at their preferences for email promotions as well.

It is very easy for you to implement these promotions through your email provider. When you segment your subscriber list, you can then choose to send newsletters and promotions that are relevant to everyone.

Use rarity to your advantage

Nothing makes someone want to buy a product more than scarcity.

If an item appears to be available but in limited supply, or if you know it will only be available for a short time, then your visitors will be much more likely to buy from you. This is because they cannot be sure that the items will be available now or not at all later.

Try to sell to your customers

Online stores that get upselling tend to increase their revenue by up to 70%.

If you haven’t implemented this tactic yet, you’re missing out. This is especially the case when you consider the fact that it is five times easier to sell to existing customers than to new customers.

Upselling is also very easy to do if you know the steps to implement it on your site. Why not take advantage today and see how many more sales you could make?


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