Blaze triggers Westfield evacuation in Stratford: Smoke is seen near the Apple Store on the first floor of the East London Mall – as 60 firefighters rush through the area
- Firefighters called to report a fire in Westfield shopping center in east London
- Eight pumps and around 40 firefighters arrived at the scene around 10 a.m. today
- Hundreds of customers have been evacuated after seeing smoke fill a lobby near Apple
- The fire has since been brought under control but the center will remain closed for investigation
Shoppers were evacuated from an east London shopping center after a fire broke out in one of the stores.
About 40 firefighters and eight engines rushed this morning to Westfield in Stratford after reports of a fire on the first floor.
Hundreds of customers rushed to leave the center which is near Olympic Park as smoke filled the main hall.
The situation was described as “critical”, although it is not known to what extent the fire had spread.
Shoppers were evacuated from an east London shopping center after a fire broke out in one of the stores. Pictured: Smoke seen near an Apple store
One person tweeted a photo of smoke filling the main shopping hall near the Apple Store, adding, “It’s not a small fire.”
Another person tweeted: “There is smoke all over the middle floor.”
An eyewitness outside the building reported that an emergency services helicopter was also in flight.
A Met Police spokesperson tweeted: “We support LondonFire with the evacuation of the #Westfield shopping center in #Stratford following a reported fire.”
Hundreds of people were seen walking away from Westfield Shopping Center by security guards and police before the area was cordoned off due to the blaze
The cause of the blaze is not yet clear and a spokesperson for the London Fire Department said no injuries were reported.
The blaze has since been brought under control, and firefighters have announced an investigation into the cause.
A spokesperson for the shopping center said: ‘Following a fire in an area of Westfield Stratford City this morning, the center was evacuated to safety and the blaze has been brought under control.
“However, the center will remain closed for the duration of the investigations. We will update as soon as the center can reopen.
Firefighters are seen on the first floor of Westfield Shopping Center in Stratford, East London
About 40 firefighters and eight engines rushed towards Westfield in Stratford this morning after reports of a fire on the first floor
A spokesperson for the London Fire Brigade said: ‘Eight fire engines and around 60 firefighters have been called in to a fire at a store on Montifichet Road in Stratford.
“Firefighters fought a small fire in a store on the first floor of a shopping center.
“The mall was evacuated and no injuries were reported.
“The brigade was called at 10:03 am and the fire was under control at 11:44 am.
“Fire crews from Stratford, Leytonstone, Leyton, Plaistow and other surrounding fire stations attended the scene.
“The cause of the fire will be investigated. “