A digital marketplace

Brik + Clik sees itself as a direct-to-consumer brand marketplace, a store where a shopper can see an assortment of different brands presented in a way that makes it easier to discover new brands.

“Every brand on Brik + Clik’s shelves is presented as a brand moment,” said Stephanie Pavlik, customer experience manager for Fly By Jing, a Sichuan brand of hot sauce and other Chinese food products. started as consumer direct and is now sold at Whole Foods, Target
and Costco, as well as independent retailers.

Brik + Clik ordered from Fly By Jing when selecting brands to feature in its Oculus store. Pavlik was in New York soon after and visited Brik + Clik, not realizing in advance that he was carrying Fly by Jing products.

“I was thrilled to see Fly By Jing products on the shelves of such a beautifully curated store in an iconic location like the Oculus,” she said.

“The store team told me how excited people were to see our product on the shelves and that it always sold out quickly,” Pavlik said.

Meeta Gournay and Tatiana Mercer, founders of Three Spirit Drinks, a line of soft drinks, said they were impressed with Brik + Clik’s ability to build brand awareness. Three Spirit products are sold in the Oculus store and were featured at the Century City Holiday Market.

Brik + Clik included Three Spirit products in corporate gift baskets and showcased the beverages at networking events held at the Oculus store.

“With Brik + Clik, the speed at which conversations can become reality is amazing,” Mercer said. “It’s great for us to be able to move quickly to test things, or when people say ‘where can I see you or try you out in New York’.”

Gournay said she visited the New York store and first ‘secretly bought’ Brik + Clik and was impressed with how knowledgeable the employees were about the store’s products. and assortment of goods. “They have a very tight selection of amazing brands,” she said.

Three Spirits expanded rapidly into brick-and-mortar retail, including liquor stores, grocery stores, and national chains like Williams-Sonoma

Jarod Steffes, co-founder with Tyler Devos of the Muddy Bites Waffle Cone Snack brand, said Chavan and Brik + Clik provided Muddy Bites with helpful sales data on the brand’s performance in the Brik + Clik store. . Snacks are also featured in Brik + Clik’s test of robot carts at the Oculus.

Muddy Bites is sold in nearly 3,000 outlets across the country and earlier this year announced a major distribution deal with 7-Eleven stores.

With the Holiday Marketplace and Oculus Store, Brik+Clik has achieved more than half a million dollars in sales and has proven that its retail strategy — curated deals from up-and-coming digital brands — works, Chavan said. .

Chavan attended the International Council of Shopping Centers annual convention in Las Vegas last month and said the mall owners and representatives he met were interested in both seasonal market concepts and boxes. smart.

“It’s a win, win, win.” Chavan said, “Homeowners get extra revenue from their unoccupied spaces. Brands are getting sales, which is the most important thing for them, and for us, we’re creating a new retail model.


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Internet of things

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Machine Learning

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